SMIthwicks 40% Sales Uplift

During Cycle 5 (2017) with the help of the very popular Mulligan's of Poolbeg Street pub we undertook a case study.

The objective: to look at the impact I-SITE can have on sales.

If you are a fan of the Byron Sharp school of marketing the following will be familiar - 'mental availability + physical availability = sales'

With 67% of the people entering a bar being undecided what they will drink I-SITE is a significant memory trigger before the point of decision. Therefore in terms of mental availability, advertising on I-SITE should produce positive results.

So how did sales compare in Cycle 5 to the previous Cycle 4? 

Over the 2 week cycle there was a 40% uplift in sales.