Whiskey a go-go 900% ROI
We undertook an extensive piece of research working with a popular Dublin bar. The research was undertaken over a 12 week period. The first 6 week period was used as our control period in terms of sales and the venue didn't have the brand displayed on I-SITE.
During the following 6 week period Jameson was present on I-SITE.
Sales increased by 50.75% for the period. Jameson gained an additional 3% market share within the pub. Based on retail values Jameson yielded 900% return on their investment in I-SITE.