Our new displays currently on trial ........more on the way.
Summer is coming to an end . Leaving results are out and CAO received. It is time to start in college. AIB have a campaign running with us to communicate with this audience through a number of popular student venues in our network . Campaign was created by Rothco, media by Starcom and OOH specialist is Source.
64% of pub go-ers say they actively notice in pub advertising.
We know the remaining percentage also notice it - they just don't know it.
It is neatly termed Perception without Awareness.
It is a very strong influencer. Watch Derren Brown bring the concept to life.
There is a feeling out there that summer could be upon us. In Cycle 11 we have campaigns running for Havana Club (check out short video of 'Maestro del Ron de Cuba'), Tia Maria, Smithwick's, Carling and newly launch WKD Blush. In addition we have a campaign for the forthcoming Zurich Dalkey Book Festival, to see what stars of the written and spoken word are appearing and to get tickets visit them here.
This is an IOT project connecting our I-SITE posters to pub go-ers mobile phones using the physical web. We wished to provide pub go-ers with a location based digital experience based around events of Easter 1916. In each location the pub go-er would be directed to events on their mobile phones as to what events had unfolded in the neighbouring streets 100 years previously.
To compare the hear and now vis a vis to 100 years previous, we used the technologies of the physical web and there was no need to use a specialised app.
We've got 3 great wonderful companies in our i-Site media network this cycle; Powers, 48 and Smithwicks.
48 is Ireland's youth mobile network. They are introducing two new mobile phone plans to help you 'Cheat at Life'. The highlight of their plans? Unlimited messaging with Whatsapp! Click here to check out what's on offer in more detail.
Powers Whiskey chose a range of our venues to display their product to pub goers at a point in time where pub goers will be making their purchasing decisions. 67% of people walking into a bar are undecided on what they would like to drink. Power's used our in pub media to reminded pub goers that they are a great option!
Smithwick's knows how effective i-Sites can be for influencing that first drink and decided to retain their presence in the network for a 2nd cycle. Their Pale Ale might be new but there is 300 years of experience behind it!
A short video of HAPPY HOUR in some the great bars and pubs that make up our i-site network. Campaigns for Guinness Rugby, 7up, Jameson & Ginger, and Smithwicks Pale Ale.
We're almost at max capacity this cycle with several incredible creatives from 7UP, Guinness, Smithwicks and Jameson.
7UP Free has brought back a vintage series of 7UP cans from the 70s, 80s and 90s. Do you remember any of these vintage cans? Get them now for a limited time!
You may have seen a few of the new Guinness Rugby commercials on TV based on Gareth Thomas and Ashwin Willemse. We have two incredible creatives are part of their 'Made of More' campaign. The designs creatively incorporate the pint of Guinness through the rugby player's mouth and sock. Can you spot them?
Smithwicks launched a campaign for their Pale Ale- the newest edition to their portfolio. I-Sites are a great way to introduce new products at point of sale. We place our light boxes closed to the bar, at the entrances and in high traffic locations to educate and remind pub goers of their options.
Jameson has redesigned their Jameson Ginger and Lime creatives this cycle giving pub goers a reminder of another great drink option on offer. With a Jameson, Ginger and Lime all that is missing is your friends!