Heineken Quality and Bank of Ireland retained their influential positions throughout in our in-pub network for another cycle. BOI focused on appealing to the student's want of discounts and special offers.
Heineken continued to distinguish itself at point of sale as a high quality beer choice for consumers. Last but not least we introduced Ryanair to our network. With 18% of pub goers flying bi-monthly compared to 8% of the regular population and taking into account an average pub goers demographic profile, the choice to target the 18-39 year olds in our network was a natural one. Flights from Dublin to Barcelona leave twice a day and you can get a seat for as low at €19.99!
If you'd like more information on the possibility of featuring your brand in our i-site network contact us today!