The Coors Light Campaign in Action

Coors Light used our interactive in pub media to invite pub goers to interact with the media to download the Coors Light app, play an exciting game and win thousands of prizes. Some of these prizes were even redeemable immediately in pub in front of other consumers. This encouraged others around to interact with the posters, download the app and play themselves. 

Take a look at this short clip to watch the entire process from call-to-action to using the app. We're still working on our gaming skill in order to win some prizes...