We did some interesting work / research on a brand we had featured in our i-site posters within a Dublin City Centre venue and what impact our i-sites may have had on sales. The results were impressive!
Here are the details:
The campaign was in place for 6 weeks in 2 sites in one venue. We used sales for that venue for the previous 6 weeks without the campaign in the i-sites as a comparison.
The alcohol brand's sales increased 50.75 % during the time period when i-sites were used.
Furthermore, we noticed the brand's market share within the bar increased by 2.6% against all other brands.
The ultimate ROI from the brand's campaign with i-sites was 900%.
Our illuminated i-sites are close to the bars as possible, at the entrances/exits and in high traffic locations in bars, pubs and clubs. It is extremely important for your brand to be seen in order to influence that first drink at point of sale. The i-site network delivers that opportunity.
For your brand to be seen at this critical point of purchase location please contact us today.