TGI Research on i-site Lightbox Advertising

Established in 1992, the TGI is a continuous survey of consumer usage habits, lifestyles, media exposure and attitudes. This provides actionable and independent marketing information on adults aged 15+. This allows for an understanding of consumer attitudes, motivations, and behaviour. It provides comprehensive market segmentation, accountability in marketing and communication strategies

TGI Ireland and TGI Northern Ireland provide actionable single-source data covering media, product and brand consumption, lifestyle and attitudes.

TGI findings for our media are as follows:

• In Pub i-site media is the most seen of Out of Home Media by 18-34 year olds according recent TGI research (2009)
• 18-34 year old adults are 62% are more likely to have seen product advertising in pubs and clubs in the last week in comparison to other OOH Media. (TGI Research 2009)
• 384,000 18-34 year olds have seen advertising in the pub in the last week according to TGI Research (2009).

If you would like further information on the background on the research www.tgisurveys.com.

i-site Lightbox Advertising

In 1998 we introduced i-site as an in pub advertising medium.

The medium comprises of a network of A1 illuminated poster sites. We have developed these to be high quality units, using contemporary thin light and LED technology to ensure both consistent colour and lighting gradient across the image.

The poster sites are located in the main body and areas of high traffic of each venue. Also with the advent of beer gardens, bar terraces and outdoor smoking areas we have developed and introduced an outdoor light box we use in these areas.

Our prefered location for the sites in pub are areas that are uncluttered with signage and graphics, and with a high footfall. This ensures the advertising message to stand out and glow in the dark.

The network consists of 800 sites in Dublin, Cork, Galway, Limerick, Wexford, Kilkenny and Kildare. The target audience is 18-39 year olds and delivers 5 million impressions per 2 week cycle.

i-site is the largest and most prominent advertising format available in this environment. It provides the opportunity to target its audience in a social environment where the consumer is receptive to this form of communication.

Related sites

• The Picture Works Media
• The Picture Works Printing
• Foundry.ie
• The Picture Works Media Blog