i-site: targets your audience in a social environment

Cycle 22

Cycle 22 is upon us and we have campaigns from Miller, Loreal Men Expert, Jameson and the RSA in our 1,000 sites around Ireland.

Cycles 20 and 21

Cycles 20 and 21 were full of lots of creative executions by Jameson, Carlsberg, Smithwicks, Offset, Carling and Smirnoff.

Cycle 19

Cycle 19 is another busy cycle with clients such as Dublin Bus, Guinness, Carling, Bank of Ireland, Becks, Bulmers, Extra, Meteor and The National Gallery of Ireland. If you are interested in booking an i-site campaign then get in touch with Bryan today.

i-site Cycle 16 and 17

Cycles 16 and 17 have been busy with clients such as Carling, Absolut, Tia Maria, Budweiser, o2 and Smirnoff who are all using our i-site network for their current campaigns.

i-site Campaigns Cycle 14

Venues: Market Bar and Front Lounge

i-site Campaigns in Cycle 13 and 14

The last 2 cycles have been busy with campaigns for Budweiser Ice Cold, Wrigleys 5, Becks, Carlsberg Pour your own pint, Kerry Foods Low Low , Sally Hansen, Bulmers Apple Draught, Carlsberg Carnival, Absolute Galway Arts Festival, Galtee, Smirnoff, Jagmeister, Carlsberg PYOP World Cup, Carling and Tia Maria.

The i-site network now comprises of 875 sites. With sites being added in Dakota, Odeon, Smyths of Ranelagh, Jack Birchalls , The Plough and Wicked Wolf in the last 2 weeks.

Out of Home Media Research

Inspired by the folks at Sterling Cooper we have developed a physical reminder of how our i-site media (and The Picture Works City Card Media) recorded such good results in recent TGI research.

Our City Cards and i-site Posters (in Pub Media) are the best performing in OOH Media indices for 18-34 year olds.

If you haven’t received one of these in the post but would like one, contact us and we will pop all 3 executions in the post to you.

i-site Cycle 12

We are having a busy and varied cycle. Jameson Mix It Up and Kerry Food Low Low are in full swing.

Jagermesiter and Miller are all about summer and refreshing ice cold drinks. Crisis Pregnancy Agency have a burst of 'nobody can think for you' campaign. Dublin City Council are promoting Street Cycle Racing and the town of Dalkey is celebrating all things book next weekend.

O2 have a new summer offer that includes free calls, free texts, free twitter and free facebook.Pink is playing next week in the RDS and we still have sites available at the show, if you would like more information on this please contact us.

TGI results

In recently published TGI results 0ur i-site posters are the highest perfomers in OOH Media for 18-34 year olds. According to the research "18-34 Adults are 62% more likely to have seen product advertising in pubs/clubs than all adults in the ROI in the last week" which corresponds to 384,000 18-34 year olds have seen Advertising in Pub in the last week. This is the first time our media has been included in the TGI figures and we are very happy with the results.

Cycle 9 and 10

Here we are in late Spring and the following brands that have been Engaging Socially though our network.

Murphys
Guinness Rugby
Smithwicks
Absolut Gay Theatre Festival
Miller
Bank of Ireland Blue Magic
Dublin Bus
Kerry Foods Low Low
Bulmers Berry
Volkswagen
and Jagermeister

We added additional sites to the network in Conways, Pimlico Inn, Clonsilla Inn and Harbourmaster at the IFSC.

The i-site A1 Lightbox network is growing

Last week we introduced the i-site network to Waterford as part of our continual expansion. We currently have 860 sites within the network.

In the last number of cycles we have been running campaigns with multiple executions for Murphys, Guinness Rugby, Smithwicks, Absolut, Miller, Bank of Ireland, Dublin Bus, Kerry Foods, Bulmers Berry, Volkswagen, Jagermeister and Smirnoff.

i-site and The RDS

Last week we installed 12 new i-sites around the bars in the RDS just in time for the Leinster Heineken Cup Quarter Final. There was a full house and great atmosphere in the grounds. Our first client was fittingly Heineken.

If you are interested in these sites for the forthcoming Pink, Paul McCartney Concerts and the Dublin Horseshow later in the summer then let us know.

i-site Cycle 6

We have campaigns running for Coors Light and Powers Whiskey. It has been a busy couple of weeks with St Patrick's Day, Cheltenham and the last of the Rugby Internationals.

805: i-site network increases again

The i-site network has grown again. We now have 805 A1 illuminated light boxes in bars and pub across Ireland.

We are constantly trying to increase the number of sites we have throughout Ireland. For the most recent site list please call us on 01 2300 558 or email Suzanne.

We have added new sites to the following venues:

The Pygmalion - South William Street
The Laurels - Cork
Caulfield Bar - Dorset Street
Chasers - Ballyfermot
O'Loughlins Bar - Stepaside
Mc Sorley's - Ranelagh
RDS - Ballsbridge

i-site Lightbox Advertising

In 1998 we introduced i-site as an in pub advertising medium.

The medium comprises of a network of A1 illuminated poster sites. We have developed these to be high quality units, using contemporary thin light and LED technology to ensure both consistent colour and lighting gradient across the image.

The poster sites are located in the main body and areas of high traffic of each venue. Also with the advent of beer gardens, bar terraces and outdoor smoking areas we have developed and introduced an outdoor light box we use in these areas.

Our prefered location for the sites in pub are areas that are uncluttered with signage and graphics, and with a high footfall. This ensures the advertising message to stand out and glow in the dark.

The network consists of 800 sites in Dublin, Cork, Galway, Limerick, Wexford, Kilkenny and Kildare. The target audience is 18-39 year olds and delivers 5 million impressions per 2 week cycle.

i-site is the largest and most prominent advertising format available in this environment. It provides the opportunity to target its audience in a social environment where the consumer is receptive to this form of communication.