Images of i-site A1 illuminated lightboxes
Below are images from previous client campaigns.
i-site Lightbox Advertising
In 1998 we introduced i-site as an in pub advertising medium.
The medium comprises of a network of A1 illuminated poster sites. We have developed these to be high quality units, using contemporary thin light and LED technology to ensure both consistent colour and lighting gradient across the image.
The poster sites are located in the main body and areas of high traffic of each venue. Also with the advent of beer gardens, bar terraces and outdoor smoking areas we have developed and introduced an outdoor light box we use in these areas.
Our prefered location for the sites in pub are areas that are uncluttered with signage and graphics, and with a high footfall. This ensures the advertising message to stand out and glow in the dark.
The network consists of 800 sites in Dublin, Cork, Galway, Limerick, Wexford, Kilkenny and Kildare. The target audience is 18-39 year olds and delivers 5 million impressions per 2 week cycle.
i-site is the largest and most prominent advertising format available in this environment. It provides the opportunity to target its audience in a social environment where the consumer is receptive to this form of communication.