i-site: Media that engages a Social Audience

920 i-sites in Ireland

We now have 920 i-site A1 Lightboxes in pubs, clubs and bars around Ireland.

i-site Cycle 16 and 17

Cycles 16 and 17 have been busy with clients such as Carling, Absolut, Tia Maria, Budweiser, o2 and Smirnoff who are all using our i-site network for their current campaigns.

i-site Campaigns Cycle 14

Venues: Market Bar and Front Lounge

i-site Campaigns in Cycle 13 and 14

The last 2 cycles have been busy with campaigns for Budweiser Ice Cold, Wrigleys 5, Becks, Carlsberg Pour your own pint, Kerry Foods Low Low , Sally Hansen, Bulmers Apple Draught, Carlsberg Carnival, Absolute Galway Arts Festival, Galtee, Smirnoff, Jagmeister, Carlsberg PYOP World Cup, Carling and Tia Maria.

The i-site network now comprises of 875 sites. With sites being added in Dakota, Odeon, Smyths of Ranelagh, Jack Birchalls , The Plough and Wicked Wolf in the last 2 weeks.

Out of Home Media Research

Inspired by the folks at Sterling Cooper we have developed a physical reminder of how our i-site media (and The Picture Works City Card Media) recorded such good results in recent TGI research.

Our City Cards and i-site Posters (in Pub Media) are the best performing in OOH Media indices for 18-34 year olds.

If you haven’t received one of these in the post but would like one, contact us and we will pop all 3 executions in the post to you.

i-site Cycle 12

We are having a busy and varied cycle. Jameson Mix It Up and Kerry Food Low Low are in full swing.

Jagermesiter and Miller are all about summer and refreshing ice cold drinks. Crisis Pregnancy Agency have a burst of 'nobody can think for you' campaign. Dublin City Council are promoting Street Cycle Racing and the town of Dalkey is celebrating all things book next weekend.

O2 have a new summer offer that includes free calls, free texts, free twitter and free facebook.Pink is playing next week in the RDS and we still have sites available at the show, if you would like more information on this please contact us.

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i-site Lightbox Advertising

In 1998 we introduced i-site as an in pub advertising medium.

The medium comprises of a network of A1 illuminated poster sites. We have developed these to be high quality units, using contemporary thin light and LED technology to ensure both consistent colour and lighting gradient across the image.

The poster sites are located in the main body and areas of high traffic of each venue. Also with the advent of beer gardens, bar terraces and outdoor smoking areas we have developed and introduced an outdoor light box we use in these areas.

Our prefered location for the sites in pub are areas that are uncluttered with signage and graphics, and with a high footfall. This ensures the advertising message to stand out and glow in the dark.

The network consists of 900 sites in Dublin, Cork, Galway, Limerick, Wexford, Kilkenny and Kildare. The target audience is 18-39 year olds and delivers 5 million impressions per 2 week cycle.

i-site is the largest and most prominent advertising format available in this environment. It provides the opportunity to target its audience in a social environment where the consumer is receptive to this form of communication.